You recorded a 20-minute YouTube video last week. It got decent views. Then it sat there, doing nothing, while your LinkedIn profile went silent for another five days.

Sound familiar?

Most professionals treat YouTube and LinkedIn as two separate content machines. One for video, one for text. That means double the effort, double the ideas, and double the burnout. But it does not have to work this way.

You can repurpose YouTube videos for LinkedIn and turn a single recording into a week of posts, each one tailored for how professionals actually consume content on the platform.

This is not about copy-pasting your transcript and hoping for the best. LinkedIn rewards a completely different format, tone, and structure than YouTube. The professionals who understand that distinction are building authority on both platforms without working twice as hard.

Let us walk through exactly how to do it.

Why YouTube Content Works So Well on LinkedIn

YouTube forces you to organize your thinking. When you record a video, you naturally create structure: an introduction, key points, examples, and a conclusion. That structure is a goldmine for LinkedIn posts.

Think about what you already have in a single 15-minute YouTube video. You have a hook, because you needed to keep viewers watching. You have insights backed by experience, because that is what your audience came for. You have stories, frameworks, or data points that illustrate your argument.

All of that translates directly into LinkedIn content. The difference is packaging.

LinkedIn users scroll through their feed during a meeting break, while waiting for coffee, or between calls. They decide in two seconds whether your post is worth reading. YouTube viewers already committed to clicking your thumbnail and sitting down. The commitment levels are completely different, and your content format needs to reflect that.

The YouTube-to-LinkedIn Repurposing Framework

Here is a step-by-step process you can repeat every time you publish a new video.

Step 1: Start With Your Best-Performing Videos

Open YouTube Studio and sort by engagement rate, not just views. The videos where people commented, watched past the 70% mark, or shared are the ones with ideas that resonate. Those ideas will resonate on LinkedIn too.

If you are just getting started and do not have much data, pick the videos where you shared a genuine opinion, told a real story, or broke down a process step by step. Those formats translate best.

Step 2: Extract the Core Ideas, Not the Transcript

This is where most people go wrong. They grab the transcript, clean it up slightly, and paste it as a LinkedIn post. The result reads like someone talking at you rather than writing for you.

Instead, watch your video and write down the two or three main takeaways. For each takeaway, ask yourself: could this stand alone as a LinkedIn post? If the answer is yes, you have your content.

A 15-minute YouTube video typically contains enough material for three to five LinkedIn posts. Here is how the breakdown usually works:

One post built around the main thesis of the video. One or two posts about specific examples or stories you told. One post about a counterintuitive insight or "hot take" you dropped midway through. One post that turns your advice into a numbered framework or checklist.

Step 3: Rewrite for LinkedIn's Format

LinkedIn posts follow different rules than YouTube scripts. The opening line is everything. You do not have a thumbnail or title to draw people in. You have one sentence before the "see more" fold.

Keep paragraphs to one or two sentences. Use white space aggressively. Write the way you would explain something to a smart colleague at lunch, not the way you would present to a conference audience.

And here is the part that matters most: add context that is specific to your professional experience. Your YouTube video might say "here are three ways to improve your landing page." Your LinkedIn post should say "I tested three changes on our landing page last quarter and one of them increased demo requests by 34%."

Specificity is what separates content that gets polite likes from content that starts real conversations.

Step 4: Match the Post Style to the Platform

Different LinkedIn post formats perform well for different types of content. Matching your YouTube material to the right format will dramatically increase engagement.

If your video was a personal story or lesson learned, write it as a narrative post. Start with a moment in time, build tension, and land on the insight.

If your video was a how-to tutorial, turn it into a numbered list or step-by-step breakdown. LinkedIn readers love posts they can save and reference later.

If your video contained a strong opinion, write a "contrarian take" post. Lead with the opinion, explain why most people get it wrong, then present your reasoning.

If your video was data-driven or presented research, pull out the most surprising statistic and build the entire post around that one number.

Step 5: Add a CTA That Drives Action

Every LinkedIn post should end with a purpose. That does not mean "follow me for more content." It means giving people a reason to engage.

Ask a genuine question related to the topic. Invite people to share their own experience. Point them to the full YouTube video if they want the deep dive. Offer a resource related to what you discussed.

The goal is to create a conversation, not collect passive likes.

How to Automate This Without Losing Your Voice

Doing this manually works, but it takes time. For every YouTube video, you are looking at 30 to 60 minutes of rewriting and formatting. Multiply that by your publishing schedule, and content repurposing becomes its own full-time job.

This is where AI-powered repurposing tools become valuable. The key is choosing one that does not just transcribe and summarize. You want a tool that understands how LinkedIn content works, and more importantly, one that can write in your voice rather than generating the same generic output everyone else is posting.

Tools like FeedBird are built specifically for this workflow. You paste a YouTube URL, and it generates LinkedIn posts that match your writing style, not a template. The difference is in the context engineering: rather than a generic prompt, FeedBird learns who your audience is, what your brand voice sounds like, and what makes your perspective different.

The result is posts you can publish with minor edits rather than complete rewrites. That turns an hour of repurposing into five minutes.

Common Mistakes to Avoid

Repurposing everything. Not every YouTube video makes a good LinkedIn post. Training videos, product walkthroughs, and highly niche tutorials may not translate well. Focus on content where you share insights, opinions, or experiences.

Posting the video link as your entire post. LinkedIn's algorithm deprioritizes external links. If you want to share the video, write a compelling text post and add the link in the comments, or use it as a follow-up CTA.

Ignoring timing. YouTube content is evergreen, but LinkedIn is feed-based. Repurpose your videos within a week of publishing for maximum relevance, then revisit evergreen topics quarterly.

Sounding like ChatGPT. If your repurposed post starts with "In today's fast-paced digital landscape," you have already lost. Write like a person. Use contractions. Admit when something is hard. Share what actually happened, not what sounds impressive.

A Real Example: One Video, Five LinkedIn Posts

Say you published a YouTube video titled "Why Most SaaS Onboarding Flows Lose Users in the First 48 Hours."

From that single video, you could create:

Post 1 (Main thesis): "We analyzed our onboarding data and found that 67% of users who churned never completed step 3. Here is what step 3 was, and why it killed momentum." This is your narrative post.

Post 2 (Framework): "The 3-email onboarding sequence that took our activation rate from 23% to 41%." This is your tactical, numbered breakdown.

Post 3 (Contrarian take): "Unpopular opinion: product tours are the worst thing you can add to your onboarding. Here is what we did instead." This post drives comments because people have strong opinions on product tours.

Post 4 (Data point): "48 hours. That is how long you have before a new user decides whether your product is worth their time. Most onboarding sequences waste the first 24." Built around one surprising number from the video.

Post 5 (Personal story): "I spent three months rebuilding our onboarding from scratch. Two weeks in, I wanted to quit. Here is the moment that changed everything." This is the behind-the-scenes version that builds personal connection.

Five posts. One video. A full week of LinkedIn content that positions you as a thoughtful expert, not someone desperately searching for something to post.

Start Repurposing Today

You do not need to create more content. You need to get more out of the content you already have. Every YouTube video you have published is a library of LinkedIn posts waiting to be written.

Start with your best-performing video from the last month. Watch it with a notepad open. Pull out three ideas that could stand on their own. Rewrite each one for LinkedIn's format. Post them over the next week.

If you want to speed this up, try FeedBird and paste any YouTube URL. It will generate LinkedIn-ready posts in your voice, not generic AI output. Free to try, no credit card needed.

Your content is already good. It just needs to reach the right people on the right platform.